I was selected as a semifinalist in a juried competition to redesign the official logo for the Town of Pineville, North Carolina. Throughout the project, I collaborated with town officials to translate the community’s identity, values, and history into a cohesive visual system. My design process was grounded in research, including an exploration of Pineville’s cultural context, historical background, and existing visual landscape to inform key design decisions. I developed and presented multiple logo concepts, refining each direction through iterative feedback from stakeholders. The final deliverables included a complete logo package with primary and secondary marks, typographic guidelines, and signage mockups to demonstrate how the identity would function in real-world applications.
