Four Loko is a strong-flavored malt beverage that launched in 2005. It originally combined alcohol and caffeine, but the formula was changed in 2010 after health concerns. Today, it’s known for its high alcohol content.
Four Loko has faced several issues with its branding and marketing over the years, including a controversial image, a lack of brand evolution, negative press, and inconsistent messaging.
To reintroduce and grow Four Loko, I am proposing a shift from the controversial chaos to intentional, immersive absurdity. By embracing the psychedelic, surreal aesthetic and creating vibe-driven experiences, Four Loko can attract a broader audience. This refresh turns the brand into a symbol of creativity with new flavors, packaging, advertising, and a logo that feels fresh and exciting.
Four Loko has faced several issues with its branding and marketing over the years, including a controversial image, a lack of brand evolution, negative press, and inconsistent messaging.
To reintroduce and grow Four Loko, I am proposing a shift from the controversial chaos to intentional, immersive absurdity. By embracing the psychedelic, surreal aesthetic and creating vibe-driven experiences, Four Loko can attract a broader audience. This refresh turns the brand into a symbol of creativity with new flavors, packaging, advertising, and a logo that feels fresh and exciting.
